"In marketing today, competition of value is more important than competition of price."

bettybox friends

My network - your multidisciplinary creative team

The core of my team consists of 6 partners who complement each other excellently in joint projects with their respective expertise. My extended network has more than 15 partners from various fields, with whom we have been working successfully for years.

Each individual focuses on his or her strengths in our projects. I, as project manager, act as the central interface and your contact person. Thus, you always receive the concentrated competence of the entire network.

Gordon Lickefett

Gordon Lickefett

Owner, Creative Direction
& Project Management
Thomas Sembt

Thomas Sembt

Marketing & Communication Economist
André Zulley

André Zulley

Marketing conception and business model development
Miriam Rummel

Miriam Rummel

Content strategy & text conception
Thomas Wohlfarth

Thomas Wohlfarth

Data protection & data security
Jens Berthold

Jens Berthold

App and Software Development
David Reisler

David Reisler

Photography & Videography

F=SSBE

We are united by a fundamental way of working:
We love methodology.

You and your company are particularly successful when you create a significant benefit for your customers or when you solve a problem for your customers with your product or service. We understand it as our mission to make your customer benefits and/or your problem solutions visible to your customers. In doing so, we always work with you methodically according to our Formula SSBE before.

  • S = Collect
  • S = Structuring
  • B = Rate
  • E = Decide

Intuition and gut feeling are very carefully dosed with us.

This formula is our basis for various methods that we use in our projects. The Polarity profile in the corporate design, which Canvas model in the development and testing of business models or the SWOT analysis and the customer journey in marketing are just a few examples.